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Celebrating 20 Years of Love: The Journey of Lunch Actually


Can you believe it? Twenty years ago, Jamie and I embarked on a mission to revolutionize the dating scene. It feels like just yesterday when we introduced our lunch dating concept, a quick yet meaningful way for busy singles to find love amidst their hectic schedules. To our delight, our idea quickly caught on, becoming a trend in Singapore and beyond. Our first client and success story remain etched in our memories, a testament to the power of connection and commitment.

Reflecting on our early days, I remember the excitement and uncertainty that came with launching a new business. Jamie and I saw a need in the market – busy professionals who struggled to find time for meaningful connections. We thought, "Why not combine the necessity of a lunch break with the possibility of love?" And so, Lunch Actually was born. Our concept was simple yet effective: arrange lunch dates for singles, giving them a chance to connect in a relaxed and convenient setting.

The journey wasn’t always smooth. We faced our fair share of challenges and skeptics. People wondered if our idea would work if busy professionals would actually make time for these lunch dates. But we believed in our vision and persevered. We worked tirelessly to perfect our service, ensuring that every date was a step towards finding genuine connections.

Today, I’m proud to say that Lunch Actually stands as the largest and most trusted dating agency in Asia. From our humble beginnings in Singapore, we’ve expanded across the continent, with branches in six countries (Singapore, Malaysia, Thailand, Indonesia, Hong Kong, and Taiwan). Over the past two decades, we’ve arranged more than 150,000 dates and created thousands of successful couples. Each date, and each connection, has been a step toward creating lasting relationships and unforgettable memories.

One of our most cherished memories is our very first success story. It was a simple lunch date that turned into a lifelong partnership. Seeing the joy and love that blossomed from that initial meeting reaffirmed our belief in the power of our mission. Since then, we’ve witnessed countless stories of love and happiness, each unique and special in its own way. These stories are what drive us to continue our work with passion and dedication.

As we celebrate our 20th anniversary, I’m filled with gratitude for everyone who has been a part of this incredible journey. To our dedicated team members, past and present, thank you for your hard work and commitment. To our clients, thank you for entrusting us with your journey to love. Whether you’ve been with us from the start or have recently joined our community, your trust and support mean the world to us.

We’ve seen so much change over the past two decades. The dating landscape has evolved with technology, societal shifts, and new trends. But one thing remains constant: the human desire for connection and companionship. At Lunch Actually, we’re committed to adapting and growing to meet these needs. We’re continuously innovating, exploring new ways to connect hearts and create meaningful relationships.

Looking ahead, we’re excited about the future. We have plans to expand our services, incorporate the latest technology, and reach even more singles across Asia. Our mission remains the same: to help busy professionals find love in a convenient, efficient, and enjoyable way. We’re not just arranging dates; we’re creating opportunities for people to meet their perfect match and build a life together.

As we toast to 20 years of love, laughter, and unforgettable memories, I invite you to join us in celebrating this milestone. Here’s to the countless connections we’ve made and the many more to come. Let’s continue to connect hearts, create stories, and celebrate love together.

Warm regards,

Violet Lim


Thank you for being a part of our journey. Your trust and support inspire us to keep striving for excellence. Here’s to many more years of bringing love and happiness into people’s lives. Cheers to love, to connections, and to the future! 🥂


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